Rodrigo Martel
Marketing Operations & Systems Specialist
Marketing professional bridging no-code/low-code workflow automation (Make, Zapier, Python), CRM integrations (Salesforce, HubSpot, Webhooks), and practical data analytics. Passionate about eliminating friction and ensuring rock-solid data integrity.
Autonomous serverless pipeline with 24/7 uptime monitoring
Selected Work & Systems
Production Software & Automation Pipelines
Real-world engineering spanning predictive machine learning, Chrome extensions, and systems automation utilities.
Metropolyca
Living 3D city-builder and economic simulation in your browser
Career Timeline
Operations & Technical Leadership
A track record spanning web infrastructure, marketing technology, workflow automation, and cross-functional operations management.
CX Specialist – Infrastructure & Web Hosting
HostPapa
Technical context that most web strategists don't have. Working inside HostPapa's infrastructure — across WordPress, DNS, SSL, and server environments — gives me a ground-level understanding of why sites underperform and how to fix it at the root, not just the symptom.
Capabilities & Depth
Technical & Systems Expertise
Multidisciplinary skill matrix spanning webhook pipelines, CRM integrations, and data visualization.
Systems Strategy & Client Operations
6 core capabilities
- CRM & Platform Integrations (Salesforce, HubSpot, Webhooks)
- Systems Audits & Onboarding Technical Discovery
- Workflow QA & Integration Reliability Testing
- Client Walkthroughs & Technical Runbook Delivery
- Escalation & Incident Root-Cause Management
- SLA & Performance KPI Monitoring
Data, BI & Dashboards
6 core capabilities
- Power BI Dashboard Design & DAX
- Excel & Google Sheets Automated Modeling
- Data Migration & ETL Validation
- SQL & Relational Data Flow Basics
- Marketing Analytics & Conversion Tracking
- Operational Visibility & KPI Tracking
Automation Tooling & Infrastructure
6 core capabilities
- Make.com & Zapier Webhook Orchestration
- Python Scripting (Automation, APIs & Data Validation)
- ClickUp, Asana & Agile Sprint Coordination
- Bash & Serverless Cloud Watchdogs
- Next.js, TypeScript & React
- Git, CI/CD & Test-Driven QA
Under The Hood
Infrastructure & Optimization Strategy
This portfolio is a live demonstration of modern web engineering, performance optimization, and data analytics.
Next.js App Router Architecture
Engineered for optimal Server-Side Rendering (SSR) and client hydration, achieving sub-second paint times.
Zero-Latency Client-Side A/B Engine
Lightweight localStorage-driven experiment engine delivering instant variant routing without external SDK overhead.
Dynamic UTM Context Personalization
Reads query parameters on load to adapt copy for referral traffic, boosting relevance and funnel conversion.
Strict JSON-LD & Technical Indexing
Dynamic XML sitemaps, semantic OpenGraph metadata, and structured Schema.org definitions for crawler indexing.
Serverless Email & Pipeline Security
Next.js Route Handlers securely process form submissions through Resend API with rate limiting and automated fallbacks.
GA4 Measurement & Telemetry Protocol
Custom event telemetry tracking scroll depth, outbound links, and interaction metrics to measure true engagement.
Problem Solving & Impact
Technical Case Studies & Systems Walkthroughs
Deep dives into how specific challenges were identified, architected, and resolved through systematic engineering.
Organic Search & Technical Indexing
E-commerce · Latin American Market
High reliance on paid search with zero organic visibility across 40+ category lines.
“Technology without strategy is just overhead. I build systems that reduce friction, expose data, and let organizations move faster — not louder.”
Systems Reliability
Deep server and web infrastructure understanding behind every marketing decision.
Growth Telemetry
Data-driven CRO, GA4 custom event tracking, and quantitative telemetry modeling.
Pragmatic Automation
Building Python, webhook, and serverless tools that eliminate friction and speed up execution.
Get In Touch
Let's Build Reliable Systems Together
Interested in automating workflows, scaling data pipelines, or optimizing your digital transformation strategies? Get in touch to discuss technical solutions.